Helpful Guides: 

Beginner's Guide to SEO: https://moz.com/beginners-guide-to-seo

Beginner's Guide to Link Building: https://moz.com/beginners-guide-to-link-building

Beginner's Guide to Social Media: https://moz.com/beginners-guide-to-social-media

Learn Local Marketing: https://moz.com/learn/local-marketing

Learn Content Marketing: https://moz.com/learn/content-marketing